Coterie Insurance and BTIS Carrier Comparison

Coterie Insurance and BTIS Carrier Comparison

In this article, we will look at two established carriers that provide business insurance.

Key Points

• Both Coterie Insurance and BTIS Inc. offer competitive pricing for small business insurance.
• Coterie is known for tech-driven, instant quoting, while BTIS focuses on construction and has a longer history.
• Both have positive customer feedback, with Coterie at 4.9/5 from 148 reviews and BTIS praised for service and pricing.

Pricing and Value Sentiment Overview

Both Coterie Insurance and BTIS Inc. are reputable in the small business insurance market, offering competitive pricing based on customer reviews. However, without specific business details, exact pricing comparisons aren't publicly available, as both require quotes tailored to individual needs. Coterie stands out for its modern, tech-forward platform with instant quoting and binding, which may appeal to agents seeking efficiency. BTIS, with a longer history since 1998, is particularly strong in the construction industry, potentially offering specialized coverage for such clients. Customer feedback is positive for both, with Coterie receiving high marks for ease of use and competitive rates, and BTIS noted for responsive service and competitive pricing.

Industry Context and Considerations

The average small business insurance premium, such as a Business Owner's Policy (BOP), is around $57 monthly, but costs vary by industry, location, and coverage needs. This context helps understand where Coterie and BTIS fit, though their niche focuses (Coterie's broad small business appeal vs. BTIS's construction focus) may influence pricing for specific clients. Agents might choose based on client industry and preferred quoting process, with Coterie's tech integration potentially offering faster turnarounds.

Survey Note: Detailed Analysis of Coterie Insurance vs. BTIS Inc. Pricing and Value Sentiment

This analysis compares Coterie Insurance and BTIS Inc., two companies in the small business insurance sector, focusing on pricing and value sentiment as of March 4, 2025. Both companies cater to agents and small businesses, but their approaches and customer perceptions differ, influencing their suitability for various client needs.

Company Backgrounds

Coterie Insurance, founded in 2018 and headquartered in Cincinnati, Ohio, is an insurtech managing general agent (MGA) specializing in simplifying small business insurance through technology. It offers products like Business Owner's Policy (BOP), general liability, and professional liability, operating in all 50 states (Coterie Insurance). BTIS Inc., or Builders & Tradesmen's Insurance Services, Inc., founded in 1998 in Rocklin, California, is part of the Amynta Group and focuses on commercial lines, particularly for the construction industry, with a wide range of offerings including general liability, workers' compensation, and builders' risk (BTIS Marketplace).

Pricing Analysis

Both companies do not publicly disclose specific pricing, requiring agents to obtain quotes based on individual business details such as industry, revenue, and location. This is standard in insurance, as premiums vary widely. Customer reviews provide some insight:

• Coterie Insurance: Reviews highlight competitive pricing, with comments like "great price, quoting process and reliable insurance" and "offering a broad appetite and competitive rates" (Coterie Reviews). One review noted a baseline BOP quote at $25 monthly, translating to $300 annually, which aligns with industry averages for low-risk businesses.
• BTIS Inc.: Customer testimonials mention "competitive pricing" and "great value for clients," with agents appreciating ease of renewals and multiple carrier options (BTIS Marketplace). No specific premium figures were found, but their focus on construction may lead to higher premiums for high-risk industries.

Industry data suggests average BOP costs are $57 monthly or $684 yearly, with general liability ranging from $40 to $55 monthly, and commercial property from $60 to $70 monthly (The Hartford). These figures help contextualize, but exact comparisons require quotes.

Value Sentiment

Value sentiment, reflecting customer perception of worth, is positive for both, based on reviews and ratings:

• Coterie Insurance: Rated 4.9/5 from 148 reviews on Endorsal.io, with praise for ease of use, quick quoting (under 90 seconds), and customer service. Comments include "so easy to work with" and "technology is state of the art," though some mention delays in claim processing (Coterie Reviews, Agency Height Reviews). Their BBB A+ rating and partnerships with A-rated insurers like Spinnaker and Benchmark reinforce trust.
• BTIS Inc.: Feedback on their Facebook page and website highlights "great responsive customer service," "unbeatable service," and "ease of use," with agents referring others due to satisfaction (BTIS LinkedIn). Their long history and focus on construction resonate with niche markets, though specific review platforms like Trustpilot lack data.

A Reddit post in r/InsuranceAgent mentioned Coterie as "cheapest so far" for general liability, with no issues reported, but no direct BTIS comparison was found (Reddit Post).

Partnership and Integration

An unexpected detail is their partnership, announced in September 2024, where BTIS users can instantly quote and bind BOP insurance with Coterie, enhancing agent efficiency (Coterie-BTIS Partnership). This integration suggests complementary strengths, with Coterie's tech platform augmenting BTIS's market reach.

Financial Strength and Ratings

Both companies partner with financially strong carriers:

• Coterie works with A-rated insurers like Greenlight RE and Benchmark, rated Excellent (A-) by AM Best (Tivly Review).
• BTIS offers programs backed by A-rated carriers, such as CNA for their "Best Choice" program, and mentions A+ X carriers for excess programs (MyNewMarkets BTIS).

This ensures reliability, but neither has direct AM Best ratings as standalone entities, focusing on their carrier networks.

Agent Considerations

For agents, Coterie's tech-driven approach (instant quotes, API integration) may suit broad small business needs, while BTIS's construction focus and longer history may appeal to niche markets. The user's observation of BTIS doubling premiums with revenue increases suggests sensitivity to exposure, potentially higher for growing businesses, whereas Coterie's reviews imply competitive rates for smaller firms.

Conclusion

Both Coterie and BTIS offer competitive pricing and strong value, with Coterie excelling in tech efficiency and BTIS in construction specialization. Agents should obtain quotes for specific clients, considering industry fit and quoting preferences. The partnership enhances their combined value, offering agents flexibility.

Key Citations:

• Coterie Insurance Small Business Insurance
• BTIS Marketplace Home
• Coterie Insurance Reviews Testimonials
• BTIS LinkedIn Company Profile
• The Hartford Small Business Insurance Cost
• Coterie-BTIS Partnership Press Release
• Coterie Insurance Review Tivly
• BTIS General Liability MyNewMarkets
• Reddit r/InsuranceAgent Coterie Post
• Coterie Insurance Reviews Agency Height